Photographers and Talented Amateurs based in Singapore so that they
can share their beautiful artwork, their thoughts and philosophies to
inspire others in Singapore and around the world.
While William is best known as an iconic Architectural Photographer whose works have been published widely, he doesn't let that stop him from capturing beautiful images ranging from food to tattoos! He is also a top notch Graphic designer with extraordinary skills in digital manipulations. William has worked and travelled to many countries and regions like Saudi Arabia, Europe, New Caledonia, Mauritius, Singapore, Re-union Island, Philippines, Thailand, Vietnam, Indonesia, Malaysia, Taiwan and Japan.
To date, some of his works have been assigned or showcased in various locations like Marina Bay Sands, McDowell, Singapore Tourism Board, Taiwan Tourism Board, Japan Travel Bureau, Benoy Architects (ION Orchard), Exquisite Magazine, Silver Kris (Singapore Airlines inflight magazine), Heritage Trails (Singapore Heritage Board), Singapore Tourism" (Headway), "Singapore Explorer" (Infoguide Services), Equator Bulletin (cover, Belgrade Serbia), Convertium Pte Ltd (an online agency for Contact Singapore, The ArtScience Museum and many more...
Besides photography, William also loves soothing music, travel, outdoors, entertainment and making people smile as the participants in the MindChic Club's Photowalk @ ArtScience Museum with William Cho can attest to.
Please share with our readers the type of photography you do and why you chose it?
I find Architectural Photography to be the most interesting to work on especially at the blue hour (7.15-7.45pm). The true challenge is not only to get your exposure setting right. You have to look at other areas as well like perspective, colour temperature and foreground distraction. I would normally bracket my exposures and blend them in photoshop or HDR Photomatix software.What camera equipment and software do you use?
I began digital photography with only a point-and-shoot Lumix FZ7 followed by a Nikon D80 and Fuji S5Pro. I currently own a Nikon D300. Dream camera? The D300 is sufficient for me. :-)
You would definitely need a sturdy tripod. If the building is 50 floors, try to find access to another building with good vantage point. I normally take the shot from half the height of the target which is 25 floor to get a straight building. This is just my guideline for non-dramatic angle. Not a rule of thumb. Also, it's important to use a remote trigger or a self-timer for a perfect register. Mirror lock if you can.
To view more of William Cho's work, head over to http://www.flickr.com/photos/adforce1/
By Richard Chai
My Right Eye is a Viewfinder